AC Milan signs £52m Emirates deal
For my second blog, I have found an article about investing in a football team. I like this sport, so as many other people in the world. That’s the reason why companies are investing in football teams.
In this article, you can read that Dubai-owned airline Emirates has announced a sponsorship deal with the Italian team AC Milan. It’s a contract for four years that will start in July. The amount of money they are going to invest, is being measured at about 52 million dollar. The publicity for the company will be seen on the shirt of the club. Before, Emirates was sponsoring Arsenal for 100 million dollar, this was the biggest sponsorship deal in English football history.
When I was the owner of a successful company and I’d be selling products all over the world, then I suppose I would sponsor a football or cycling team because there are a lot of people who like sports and they will be attracted to the company that sponsors their favorite team. When you sponsor a team like AC Milan then people associate the company with the team. Nowadays, AC Milan has some players like Ronaldinho, David Beckham,…these are players who impress a lot of children and men. People see this team on television when they are watching the Champions league and other people buy shirts of this team, wear them throughout the world, and this way, you can reach a lot of people.
I think it’s a fantastic financial deal for both “companies” because AC Milan has a bigger budget to find and buy new players. On the other hand, Emirates makes new and good publicity, plus their investments are coming into a new country, so they reach another, new, public.
http://news.bbc.co.uk/2/hi/business/8513100.stm
donderdag 25 februari 2010
donderdag 18 februari 2010
blog 1: Gimv stopped her investment in Option
Gimv stopped her investment in Option
This week, in our lesson of English, we received a writing task over a period of 8 weeks, where we have to write a blog. I have never written a blog before, so firstly I hope I understand the purpose of a blog. We chose the topic “investment”, because it is an interesting topic which can learn you a lot, and you get to know more about economical news.
On Saturday, I was searching on a site to find something about investors or something like that. The first thing I found was about Deloitte, who wants to innovate. If they want to innovate, the first thing they do is investing in a new strategy and new products.
After this, I found something about Gimv, who stopped an investment in Option. Gimv is a European investment company with experience in private equity and venture capital. Option wireless Technology is an innovator of wireless GPRS/GSM communication solutions, which has built up an enviable reputation. Gimv has stopped his investment in option in January 2010, because they haven’t got a lot of involvement and participation in the company. The reason why Gimv couldn’t introduce new strategies, even with an investment of 2.5 million euro, is because Option is becoming a big company with a large reputation all over the world.
My opinion on this is, that it’s normal that Gimv stops investing. The reason for this is, that Gimv normally only invests in projects of small companies. Gimv undertakes buyouts and provides growth capital to established companies. Option is now a large company, so the 2.5 million euro is a small amount in the capital of this company.
Ressources:http://www.tijd.be/dossier/deloitte_winning/
http://www.tijd.be/nieuws/ondernemingen_technologie/Gimv_al_uit_Option_gestapt.8296319-436.art
http://www.tijd.be/nieuws/ondernemingen_technologie/-Option_koopt_Mechelse_technologie-.8292163-436.art
This week, in our lesson of English, we received a writing task over a period of 8 weeks, where we have to write a blog. I have never written a blog before, so firstly I hope I understand the purpose of a blog. We chose the topic “investment”, because it is an interesting topic which can learn you a lot, and you get to know more about economical news.
On Saturday, I was searching on a site to find something about investors or something like that. The first thing I found was about Deloitte, who wants to innovate. If they want to innovate, the first thing they do is investing in a new strategy and new products.
After this, I found something about Gimv, who stopped an investment in Option. Gimv is a European investment company with experience in private equity and venture capital. Option wireless Technology is an innovator of wireless GPRS/GSM communication solutions, which has built up an enviable reputation. Gimv has stopped his investment in option in January 2010, because they haven’t got a lot of involvement and participation in the company. The reason why Gimv couldn’t introduce new strategies, even with an investment of 2.5 million euro, is because Option is becoming a big company with a large reputation all over the world.
My opinion on this is, that it’s normal that Gimv stops investing. The reason for this is, that Gimv normally only invests in projects of small companies. Gimv undertakes buyouts and provides growth capital to established companies. Option is now a large company, so the 2.5 million euro is a small amount in the capital of this company.
Ressources:http://www.tijd.be/dossier/deloitte_winning/
http://www.tijd.be/nieuws/ondernemingen_technologie/Gimv_al_uit_Option_gestapt.8296319-436.art
http://www.tijd.be/nieuws/ondernemingen_technologie/-Option_koopt_Mechelse_technologie-.8292163-436.art
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